U+Me+RnB®️
(It's Pronounced U, Me, and RnB Just FYI…)
Task
In 2016, Philadelphia seriously lacked a staple event in the social scene for young, diverse, cultured professionals. The city was challenged with creating events that could bridge the generation gap as well as be a haven for everyone to enjoy especially women. We created U+Me+RnB®️, and used a variety of R&B music, paired with visuals, incorporated live performances, and developed interactive elements to do just that. We work meticulously to carve out and create a event experience (All RnB. All Night) that would become one of the largest celebrations and cultural experience in the Tri-State area.
OUR ROLE
Co-created and executed the inaugural event concept U+Me+RnB®️ in February 2016.
Confirmed venue and vendors.
Secured sponsorships.
Developed marketing strategy.
Booked Talent
Organized event production and set design
Booked visual artist (Photography & Videography)
Created added value through merchandise and giveaways
STATS
16 parties, 16 venues
3 Cities (Philadelphia, PA; Atlanta, GA; Silver Spring, MD)
12K+ Attendees
2M+ Social Media Impressions
5 Booked Artist (Lloyd, Mario, Ro James, DJ Diamond Kuts, Beano French)
BUT FIRST, BRUNCH
Philadelphia Original Brunch Party
Task
We were tasked with creating exclusive flagship brunch party (combination of vibrant brunch and day party topically extends from 11am-6pm or later) option for Philadelphia’s black college-educated young professionals, natives and transplants alike. The initial challenge was finding a venue with shared values and beliefs and committed exceeding the guests, regulars and new guests alike, expectations by enhance their experience through food, cocktail and most importantly customer service. Once we were able to secure our venue(s), we curated and created But First, Brunch, a brunch where they felt welcomed and appreciated, catered to their musical preference, and allowed them to relax and be themselves.
OUR ROLE
Created and executed flagship brunch party concept, But First, Brunch
Secured/confirmed venue and vendors.
Secured sponsorships
Assist with specials, cocktail and food menu development
Developed marketing strategy
Booked Talent
Developed and organize event production
Booked visual artist (Photography & Videography)
Stats
10 Venues
3,500+ Attendees
400K+ Avg Increases Annual Sales (Curated brunch on non-operational or slow days)
700,000+ Social Media Impressions
20+ Different DJs and/or Host
MIXTAPES & ROLLER SKATES
A HBO SERIES LAUNCH PARTY
Task
HBO summer event series, Mixtapes & Roller Skates, 4 city tour roller disco party featuring music inspired by 2 favorite HBO shows (The Deuce and Insecure) upcoming season. The event featured musical curators, open bar, custom skate designs, a 360-photo booth, and exclusive upcoming season sneak peeks.
Our Role
Hired as a multi-cultural specialist for Philadelphia & Houston events (Black and Latinx focus)
Developed marketing strategy
Contracted other marketers, influencer, promotional groups in network
Established a multitude of supplemental marketing channels (dedicated emails, social media, host/influencer committee)
Stats
5,000 Unique RSVPs for Philadelphia & Houston (Reached maximum capacity in both cities)
10 Influencers Engaged
500 Pairs of Customized Skates Made
GETTIN’ SLUTTY TOUR
SLUTTY VEGAN TOUR
Task
Slutty Vegan (fast-casual junk food completely plant-based) and Pinky Cole, Founder/CEO, wanted to take their sought-after brick and mortar food experience on a nationwide tour. Having the desire to bring their tour to Philly, they needed logistical and production support with their activation. In order to do pop-up store they needed to take over an existing restaurant’s kitchen and broker a sales deal with restaurant. This pop-up featured local DJs and host, hand-picked menu of best sellers, merchandise, and specialty cocktails.
Our Role
Organized Virtual Tour
Secured/confirmed restaurant
Created specialty cocktail and menu
Assisted in marketing
Booked Talent (DJ/Host)
Assisted wit event logistics & production
Booked Visual Artist (Photography & Videography)
Stats
Sold out of food and merchandise
Provide restaurant sales on a on non-operational or slow days through only bar sales
Media Coverage (Action 6 News, Philadelphia Inquirer